I'm currently a Senior Marketing and Supply Chain Management double major at the University of Maryland, College Park. I'm a Smith fellow within the Strategic Design & Innovations program and a graduate of the Design Cultures & Creativity Honors College.
I am constantly embracing my role as a creator. Starting with my first love for classical ballet, evolving into my self-expression of personal style through fashion, and currently navigating the world of digital design from a strategic marketing approach, I've always valued the significance of the arts and creativity in shaping our everyday experiences.
Beyond the graphic design world, I'm most passionate about celebrating individuality through fashion. You can also find me leading group barre fitness classes, at a live concert, or capturing my travels through photography.
University of Maryland, College Park | Robert H. Smith School of Business (#11 in Undergraduate Public Business Programs)
Honors College, Design Cultures & Creativity
Smith Fellow, Strategic Design
BMGT350: Marketing Principles and Organization
An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.
BMGT351: Marketing Research Methods
Focuses on aiding marketing decision-making through exploratory, descriptive and causal research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results, including data visualization.
BMGT354: Consumer Analysis
Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.
BMGT458A: Design and Innovation in Marketing
Course introduces students to design thinking and how companies can differentiate themselves in the marketplace through design. Experiential learning activities, guest speakers, field trips and a semester-long retail project encourages students to learn the strategic role design plays in products, packaging, UX/UI, retail stores, workplaces, way-finding, branding, infographics, presentation, fashion, and automobile design. Students also increase their visual literacy while learning the history of design.
BMGT458Q: Computer Graphics Workshop
This course is an introduction to computer graphics and visual communication principles. Students will explore fundamental design principles through digital visual communication projects. Technology content will include photo manipulation, digital illustration and page layout. Students will complete projects using their class instruction in InDesign, Illustrator and Photoshop from Adobe's Creative Suite.
Samantha Liu, 2024
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