MAGAZINE SPREAD

My aim was to craft a magazine spread focused on sustainable fashion, a subject I am passionate about. The intended audience was the 18-22 age group, including individuals possibly navigating a tighter budget. While drawing inspiration from publications like L’Officiel, i-D, and W Magazine, I wanted to add an abstract twist, incorporating elements reminiscent of early 2000s fashion magazines, such as the use of collages.

I narrowed down my ten sketches to my two favorite designs that were less traditional/more abstract.

Implementing curve-wrapped text for the spread appealed to me, especially in creating an abstract design to appeal to my target younger audience, but I encountered my first challenge when attempting to integrate the curve into a strong and organized layout. Much of this phase involved experimenting with placeholder text and images, and repeatedly adjusting and rearranging the layout until I achieved a result that met my satisfaction.

The final version of my project underwent the following changes:

1. Image Collage: Instead of placeholder content, I curated a selection of high-quality images that represented my topic. Taking them into Photoshop, I masked them to craft a collage, evoking the nostalgic feel of 2000s fashion magazines.
2. Playful Color Palette: To invoke a youthful and playful vibe that resonates with my target audience, I experimented with color. I chose pink and green as my primary shades to pay homage to the bold colors and details of the Y2K fashion era.
3. Text Blocking for Improved Flow: To facilitate a smoother flow throughout the spread, I introduced text-blocking elements beneath the title and headline. This contributed to a more cohesive and reader-friendly visual experience.