Samantha Liu
Samantha Liu
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WEDDING SALON POPUP

WEDDING SALON POPUP

WEDDING SALON POPUP

WEDDING SALON POPUP

WEDDING SALON POPUP

WEDDING SALON POPUP

Tribeca Wedding Salon | Featuring Closr

OBJECTIVE

Create and implement a marketing campaign for Closr’s involvement in the Wedding Salon Popup in Tribeca. Strategy must promote the custom bridal program to attract prospective brides and grooms and drive interest in booking personalized bridal consultations. 

DELIVERABLES

Two easels (print), two comp cards (print), one collaborative Instagram post (digital).

CHALLENGES

The largest print deliverable was a 20x30 inch easel, which was my first time designing at such a large scale, requiring careful consideration throughout the process. Additionally, we were collaborating with a menswear brand in the popup, presenting the challenge of blending two distinct brand aesthetics and identities into one cohesive design.

PROCESS

Tools used: Adobe Illustrator, Canva

Timeline: 2 weeks

PROCESS

I was tasked with revamping an existing easel design used in previous popups. Drawing inspiration from major fashion publications like Vogue Weddings and GQ Men, I aimed to create a modern design that conveyed an effortless yet chic vibe. The images were from a custom bridal look we created for a destination wedding in Italy, so I focused on capturing the appropriate aesthetic while still integrating our key branding elements such as fonts and the color palette.

EASELS

COMP CARDS

INSTAGRAM POST

PRINTS

Samantha Liu, 2024

samantha.y.liu@gmail.com

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